Ro&Zo Case Study

When Ro&Zo came to us, the brief was to build profile and cultural relevance in a seriously crowded womenswear market, and to do it quickly.

Working closely with founders Rosie and Zoe, the TwentyTwenty Communications team shaped the narratives that helped set the brand apart. There's the underserved petite fashion space, the growing appetite for versatile, flattering design, and the credibility that comes from women designing for women who really understand fit.

A few months in, here's where we've landed:

- Earned coverage across Grazia, Stylist, The Independent, SheerLuxe, Elle, The Standard and lots more, resulting in a direct uplift in sales
- ⁠50+ gifts to key influencers and VIPs
- ⁠Posts from Olivia Palermo, Louise Roe, Pip Hodgson, Sarah Corbett Winder, Violet Ezedimora, Rita Montezuma and many others

The strategy pulled together founder storytelling, trend-led commentary, product placement and considered VIP seeding, with each pillar feeding into the next to build momentum.