Case Study: Fit Collective

Fit Collective is an AI sizing platform tackling one of fashion's costliest problems: fit, returns and customer confidence. TwentyTwenty Communications partnered with the business to build its profile alongside a recent fundraise and translate a complex, technical product into a clear and commercial media narrative.

The Brief

Fit Collective needed to raise awareness of the company in lockstep with its funding announcement. The challenge was making an AI product understandable, credible and commercially relevant to mainstream business and fashion audiences. Targets were clearly defined, with tier-one coverage required across business, fashion and broadcast media.

The Approach

TwentyTwenty positioned Fit Collective at the intersection of fashion, data and AI. The strategy went beyond product messaging to address the wider commercial and sustainability implications of accurate sizing technology, including returns waste, lost retail revenue and the rise of AI-powered retail infrastructure. Each title received a tailored angle, and senior spokespeople were prepped for both written features and live broadcast.

The Results

The campaign delivered against every agreed objective, securing high-impact coverage across the priority tiers. Headline placements included a full feature in Vogue Business, coverage in The Times Enterprise and a segment on BBC Tech Now. The BBC segment was syndicated to The One Show and online, significantly extending reach beyond the initial broadcast.

The campaign drove sustained traction across business, fashion and tech audiences, and cemented Fit Collective's positioning as a serious player in AI-powered fashion technology.