Case Study: Bobbies

Bobbies is a beloved Parisian shoe brand renowned for its craftsmanship, colour and effortlessly cool aesthetic. When the brand opened their first London store in Marylebone, TwentyTwenty Communications were appointed to build awareness and relevance within the UK market, introducing Bobbies to a new audience and establishing the brand as a must-know name in elevated everyday footwear.

The Brief To grow Bobbies' profile in the UK through a consistent, carefully curated influencer seeding programme, placing the brand in front of the right people, on the right platforms, at the right moments.

What We Did We developed and executed a monthly influencer gifting programme, identifying and vetting UK-based creators whose content, audiences and aesthetic were a natural fit for the Bobbies brand. Month on month we manage the full process, from selecting the right creators and coordinating product sends, to tracking content and nurturing ongoing relationships with talent to keep the brand front of mind.

The Results Through consistent, strategic seeding, Bobbies has grown their UK audience substantially, building the kind of organic credibility that paid advertising alone cannot achieve.