PR Agency Myths Debunked: What Boutique Agencies Really Deliver in 2026

From “too small to scale” to “only for start-ups,” we debunk the most common PR agency myths and explain why boutique agencies are outperforming in 2026.

Every agency has misconceptions people love to throw around — and we’re no exception.

So here are a few we hear most often at TwentyTwenty Communications — and why they don’t hold up.

“They Only Work With Start-Ups”

This one comes up a lot.

The truth? We’ve delivered consistent, top-tier coverage for brands people had never heard of.

And that’s exactly the point.

If we can build momentum, authority and press demand from the ground up, imagine what we can do with a household name.

“They’re a Small Team, So They Must Not Be As Good”

We’re deliberately boutique by design.

When you work with us, you don’t get passed down a hierarchy. You get direct access to our co-founders.

Between us, we bring 30+ years of combined experience working with brands of every size, from global names to category-defining independents.

Boutique doesn’t mean small thinking. It means senior strategy, sharper execution and stronger relationships.

“They Don’t Throw Big Flashy Events”

Sure, we can. And we have. But we’re intentional with strategy. Not every brand needs to spend thousands on a buzzy party and pay for VIPs just to be seen.

We focus on creating moments that:

• Reach the right audience

• Hit business objectives

• Deliver long-term brand impact

Not just moments that fill a room.

Why Boutique Agencies Are Built for 2026

The truth is this:

Boutique agencies win because they’re:

• Faster

• More agile

• More personal

• More strategically focused

And in 2026, we’ll be doing even more of the work we love — helping brilliant brands show up in ways that actually matter.

If you’re reassessing your PR strategy for 2026 and want senior thinking, cultural relevance and commercial impact, let’s talk.